- The headline says "Vulnerable groups urged to get flu jab".
- This immediately tells us that this is a health related story.
- This targets everybody as it''s very vague by saying 'vulnerable groups' which can suggest the elderly as they as the most vulnerable, however it could also suggest young children which is what it says in the article as well as pregnant women. However this could also mean it's aimed at everybody ill therefore it targets the readers as a whole. Overall, the target audience are mainly people with health conditions in the UK, even though the article is for East London.
- This form of news may not appeal to teenagers as much as it would for parents as teenagers are not really interested in health news, which we also found out in our survey. However it may appeal to them if they are ill and 'vulnerable'.
- The article has quotations from people of a higher authority such as the Director of Public Health (Tower Hamlets), Dr Somen Banerjee, as well as the Cabinet member for Health and Adult services Cllr Abdul Asad. This is effective towards the audience as it shows legitamate authority where people are more likely to obey if a person from a higher authority tells them to do something. If the article didn't have this, less people would take it seriously which could be dangerous for themselves as well as put more pressure on the NHS.
- The image shows campaigners of roughly middle aged - older people holding a banner saying 'Fight for our NHS'. This suggests that the people who care about this more are the older generation who aren't only fighting for themselves but also the younger generation who do not exactly know the importance and how this will benefit them just yet.
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