Saturday, 22 November 2014

R27 - Researching Radio Stations

Simi -
Radio Station
Ownership
Brief history
Target Audience
Newscast
97.3 LBC
Owned by Global Radio
-       First presenter: David Jessel (08/10/1973)
-       First in the UK to combine interviews with celebrities and political figures.
 
- Aged 35 to 54
-       Debates and interviews
-       Interaction with audience
-       News and travel update
-       Advertisements
102.2 Smooth FM
Owned by Global R
-       On 25 June 2012, GMG Radio's owners, Guardian Media Group sold its radio division to Global Radio at an estimated price of between £50 million and £70 million.
-       Global renamed GMG Radio "Real and Smooth Radio Ltd.
25-45 year old
Adult Contemporary
-       Smooth jazz to attract the daytime audience
-       News
-       Advertisements
105.4 Magic
Owned by Bauer Radio
- In 1998, Melody FM was purchased by media group Emap from Hanson plc; the Magic brand replaced that of Melody's in December of that year.
25 to 54 age group, but 22.5% of listeners are over 45 plus market
Adult Contemporary
-       News and travel update at a certain hour
-       Competitions
-       Advertisements
96.9 Choice FM (Capital Xtra)
Owned by Global Radio
- Britain’s first 24-hour black music radio station with a license, covering South London.
- On 3 October 2013, Global announced that Choice would be rebranded as Capital Xtra on 7 October.[4]
- Capital Xtra reaches 680,000 listeners in London alone.
15 -34
-       Rhythmic contemporary
-       Competitions
-       Formerly urban contemporary
-       Travel update
-       Advertisements

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