Q4 a) - Who is My Audience?

My audience also fit into the psychographics of being explorers, as they always enjoy news experiences and learning new things. As they are young, these new experiences of socialising with friends etc give them new skills that they can take on for further skills in later life. Another psychographic label they have is of an Aspirer - to do well in exams etc.

The demographics  to define my audience cannot really be done as it mainly targets the adult population largely by what work they do. As most of my audience will still be in education, some may only be starting out in jobs therefore will not really have a high label in demographics. Therefore they'll be an 'E' - unemployed.