Our LogoWe have create our logo like this because we didn't want anything too formal. Our audience for the news cast is young people, therefore we thought it was appeal to them it the font of the text was intriguing like a handwriting.
Similarly, we thought we should use the gradient of blue. If we had used pink, then he logo would not appeal to our male audience, however, blue can appeal to both young male and females as well as older ones. The colour blue is stereotypical of representing a nice blue sunny day, therefore it could imply that whenever you listen to Tweenz FM, you'll have a good day.
The use of the shadow simply maxes the logo pop out at the audience, making it stand out, therefore we have used this to attract the audience. The use of the logo all together is to help the audience automatically recognise our radio station let alone the news cast that we will produce.
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